Thursday, May 26, 2005

Beginner's Guide to Pay Per Click Search Engines (Part 1)

By Kalena Jordan

Pay per click (PPC) advertising via search engines has become extremely popular with businesses of all sizes, due to the booming search market and the massive growth in online sales over the past few years.

According to ComScore Networks online consumer spending for the 2004/5 financial year is expected to top USD 66 billion dollars, up 25% on the previous year. That’s right, 66 BILLION dollars! A large chunk of that expenditure will come from leads generated via pay per click search engines.

If you’ve been thinking about trying out PPC engines but are confused about the different models available and the costs involved, this article will shed some light. I will also explain the newly launched PPC products offered by Yahoo! Search Marketing (formerly operating under the Overture brand).

Below is a current list of the most popular pay for performance search engine advertising models:

· Yahoo! Sponsored Search – Pay Per Click

· Yahoo! Content Match – Pay Per Click

· Yahoo! Local Sponsored Search – Pay Per Click

· Yahoo! Search Submit Express - Paid Inclusion

· Yahoo! Search Submit Pro - Hybrid Paid Inclusion / Pay Per Click

· Google AdWords - Pay Per Click

· Google AdSense – Pay Per Click affiliate program

· Looksmart LookListings - Pay Per Click

You will find that some of these will provide better results than others. I’m not going to recommend one over another here because results vary widely and really depend on your site content, your market and your budget. But below is a brief description of each product offering and the minimum cost involved.

Yahoo! Sponsored Search™

Yahoo! Sponsored Search is the new name for what was recently called Overture Precision Match. Sponsored Search prominently displays your business in search results on some of the top U.S. search properties.

With Sponsored Search, you set the price you're willing to pay for each customer who clicks on your listing.

If you create a keyword campaign and your bid buys their "premium listings" (top 3 positions) for particular keywords or search phrases, your bid buys you top listings on Yahoo's partner sites (Yahoo, MSN, AltaVista, InfoSpace, Excite, AllTheWeb and a range of news and content portals, such as CNN).

For example, go to AllTheWeb and type in a search for “used cars”. Take note of the top 3 spots. Now go to MSN Search and type in a search for “used cars”. You'll see that the "Sponsored Sites" listings in the green box at the top (and/or the text ads to the right) contain the same top 3 listings from AllTheWeb. The regular MSN directory listings follow underneath the green box. So basically, purchasing PPC listings on Yahoo! can give you top billing on other major search engines too.

For a monthly fee, listings can be automatically monitored using the Yahoo! Search Optimizer to ensure bid amounts are consistent to attain target positions without going over budget. Volume levels are determined by your budget, as you only pay for the traffic delivered.

How much you pay depends on the keyword or phrase you are bidding on and what position you want to purchase. Each account has a USD20 minimum monthly spend and a USD30 non-refundable initial deposit is required to open the account (which is applied to click-throughs). There is a minimum bid requirement of USD 0.10 per click through and you pay the bid price EACH TIME somebody clicks your ad from Yahoo! and their partner listings.

With the large traffic numbers driven to your site via Yahoo! Sponsored Search, the costs of keyword bid campaigns can quickly add up, so I highly recommend deciding on a total budget so that you can develop a cost effective keyword bid allocation and maintenance plan combining both premium (top 3) and other listings.

Yahoo! provides detailed reporting tools to help you track the performance of the PPC campaign and traffic generated. Yahoo! also offers a special Keyword Selector Tool to assist in the selection of your keywords, a View Bids Tool, where you can see the current maximum bids and listings for the top 3 advertisers on any search term, a PPC ROI Calculator and a CPM ROI Calculator.

Yahoo! offers two sign-up plans, Fast Track™ or Self Serve, giving you the choice of expert assistance or starting out on your own. With Fast Track™, Yahoo! experts research your website and recommend effective search terms based on the content of your site and Yahoo!'s editorial guidelines. They also create customized ad titles and descriptions based on those search terms. Fast Track™ has a one time service fee of USD199, while Self Serve is free.

For more information on Yahoo! Sponsored Search, Click Here.

Yahoo! Content Match™

Content Match works on the same principle Yahoo! Sponsored Search, but offers advertisers access to more targeted customers on a pay-per-click basis by displaying their site listings alongside related articles, product reviews and other information on the Content Match partner network.

This network includes sites like Yahoo!,, and Yahoo! Content Match complements Sponsored Search™ while offering separate pricing.

Yahoo! Content Match™ works like this:

1) When you sign up for Sponsored Search, your Yahoo! account will be set up to automatically receive Content Match traffic, and your listings are automatically re-purposed for Content Match.

2) When a web user goes to a Yahoo! and views content pages (such as articles), Yahoo! provides one or more relevant ad listings on the same page.

3) Users may also be targeted based on their interests and actions. For example, a user who demonstrates an interest in photography-related topics on one site may be provided with photography-related Content Match listings on that site or on other Content Match publisher sites such as CNN and ESPN.

4) Minimum bids start at USD 0.10, and you pay only when a user clicks on your listing.

5) You can manage and track the performance of your Content Match listings from the "Manage Content Match" pages in your Sponsored Search Account once you have completed the Sponsored Search advertiser sign-up process.

6) Separate campaign management, including bidding, ad listing and tracking, lets you adjust your bids and measure performance independent of Sponsored Search to achieve maximum ROI.

7) You can control your advertising spend across your Content Match campaigns with Yahoo!'s Budgeting feature.

For more information on Yahoo! Content Match, Click Here.

Yahoo! Local Sponsored Search™

Yahoo! also offers a regionally-focused pay-per-click advertising option. Yahoo! Local Sponsored Search™ enables both online and offline businesses to potentially increase sales by precisely targeting customers in a specific geographic region.

Local Sponsored Search works best for businesses that are targeting customers in their neighborhood seeking to purchase local products and services via a web site or physical store location.

Local Sponsored Search features a Locator page, which provides prospects with information about your business, including address, phone number, store hours and a map of your location. In addition, if your business has a Web site, your main Web page will be displayed along with the Locator page.

Yahoo! Local Sponsored Search™ works like this:

1) You select keywords you wish to bid on that best describe your business, products or services. Write listings and choose a geographic range (0.5 to 100 mile radius around your location) from which you want to draw customers.

2) When a customer interested in your area goes to a search site such as Yahoo! and searches for a product or service you sell, your listing appears.

3) When the customer clicks on your listing, they see your Locator page and a link to your Web site, if you have a site.

4) Just like your Yahoo! Local Sponsored Search™ listing, you only pay your bidded amount when a customer clicks on your listing and there is no monthly minimum.

For more information on Yahoo! Local Sponsored Search™, Click Here.

Yahoo Search Submit Express™

Through Search Submit Express you can submit one or more web pages for consideration to appear in the algorithmic search results powered by the Yahoo! search engine. This is what is known in the search industry as a paid inclusion model.

Search Submit Express offers a single point of submission for your web pages into Yahoo!, AltaVista, AllTheWeb, and other search portals.

If you have content that has just changed or is updated frequently (such as pricing information or product items), Search Submit Express ensures the most up-to-date content is available to search users by refreshing your URLs every 48 hours.

The program provides detailed reporting and data designed to help you improve your pages, optimize program performance and generate more leads.

Search Submit Express works like this:

1) Submit your URLs for review and pay an annual fee for quality review of your submitted pages. Make sure your pages follow Yahoo’s Quality Guidelines.

2) Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others.

3) Submitted URLs are presented in search results based on relevance to search terms.

4) When a user clicks your Search Submit Express listing in search results, you pay a cost-per-click fee for that lead. You must maintain a positive balance in your account for your pages to remain active in the program.

5) Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users.

6) At the end of one year, you can renew your annual subscription or let it lapse.

Submissions to Search Submit Express consist of a review fee and a CPC (Cost per click) component. Billing, reporting and account management for Search Submit Express listings is provided by Yahoo! or one of their reseller partners.

Search Submit Express annual review fees consist of:

Price Structure (effective 30 April 05)

Price per domain (USD):

1st URL $49.00 each

URLs 2-10 $29.00 each

URLs 11-1,000 $10.00 each

In addition to the review fee, there is also a per click fee of either $0.15 or $0.30, depending on the category of the content. The complete list of categories is listed here.

For more information on Search Submit Express, Click Here.

Yahoo Search Submit Pro™

Yahoo! Search Submit Pro is the same paid inclusion program as Search Submit Express, but with more features for larger advertisers. Search Submit Pro is designed for companies wanting to submit Web pages that might otherwise be excluded from algorithmic search results (as long as they still meet Yahoo’s Content Quality Guidelines). Examples include sites that require cookies or session IDs, sites with Flash content and information stored in content management systems, or sites that aren't well crawled because of Web site design.

Search Submit Pro is typically for customers with search marketing budgets of USD 5,000 per month or more, or advertisers who submit more than 1,000 Web pages to the program. A dedicated account manager is available to answer any questions, provide technical support, and help you manage your Search Submit Pro program.

Search Submit Pro lets you create titles and descriptions that are displayed as algorithmic search result listings. The program can automatically generate result listings that best match user queries. You can update the information frequently, independent of changes to your Web site.

Search Submit Pro works like this:

1) You provide an XML feed of your URLs.

2) Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others.

3) When Internet users visit the Search Submit Pro partner sites and enter keyword searches, your listings may appear within the search results based on their relevance to the user's search request.

4) Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users.

Pricing for Search Submit Pro is based on cost per click - customers are charged each time a user clicks on one of the customer's search listings. The specific cost is based on the type and category of content provided for inclusion in the algorithmic search results and is obtainable from a Yahoo! Account Manager.

For more information on Search Submit Pro, Click Here.

In Part 2 of this article, we will look at the remaining pay for performance search engine models on our list, starting with Google AdWords.

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Web Rank, Kalena manages Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.

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Monday, May 23, 2005

10 Steps To Marketing With Business Weblogs.

By Rich Ottum

Pick up any current business magazine these days, and you're certain to see an article championing business blogs or the marvels of RSS publishing. Pundits and researchers are still debating the size and the relevance of the blog universe, but this much is certain--savvy marketers are blogging with or without acknowledgement from the media.

Business weblogs are not rocket science, but like any other communication medium; their effectiveness depends upon quality of content and execution. Before you join the chorus and begin publishing, follow the eStrategyOne 10 steps to marketing with Business Weblogs:

1--Make it New: Your business weblog is not your website. You must offer fresh content and a unique perspective not available from your traditional corporate communications.

2--Give it Voice: Your weblog must have an editorial voice--not corporate-speak, but the voice of a real individual. Think of your favorite editorial writer or humor columnist. Your weblog author should be an individual with a unique and recognized point-of-view. Your author's comments should be informative, provocative, honest, and always in good taste.

3--Say it Often: A dynamic business weblog should be updated every few days, or at least weekly. Concentrate on the most compelling, current or urgent issues in your industry or marketplace. Provide breaking news updates in real time.

4--Ask for Feedback: Successful weblogs encourage reader participation. Make sure you enable comments, and actively solicit feedback. If you are afraid of criticism or controversy from your readers, stick to monolog publishing on your website.

5--Share the Wealth: Despite your pride of authorship, recognize the diverse interests of your readers. Successful business weblogs provide links to numerous outside resources and to other weblogs with like content.

6--Keep it Simple: Leave the Flash introductions to ad agency websites. Keep your weblog graphic design simple. Use color and images sparingly, and focus on readable text. Use categories, and make your archives easy to search. Use a template or an experienced designer to accomplish simplicity.

7--Equip Your Readers: Not all weblog readers or prospective readers have newsreader software. In fact, many readers are clueless regarding XML, RSS, or any technology with three initials. Make sure your readers can easily find your weblog online. Tell your readers where to download newsreader software, but also enable readers to receive your postings via email.

8--Promote in Multiple Channels: Not everyone is cruising aggregators looking for news feeds. Make sure you promote your business weblog in traditional channels, the old-fashioned way. Advertise your weblog in print, on your website, and via email marketing. Finally, do register with blog-specific directories.

9--Join Another Conversation: Weblog authors should read and post comments on other weblog sites. Consider this professional courtesy, not self-promotion. Encourage intelligent dialog in your industry or area of expertise.

10--Be Patient: Weblog syndication technology is nothing new--it's merely recycled "push technology" circa 1998. While the adoption of consumer blogs is exploding, business weblogs are growing more cautiously. Expect a small readership initially, and allow your audience to grow organically.

Rich Ottum

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Sunday, May 22, 2005

8 Easy Ways to Optimize Your Website

By: Scott J. Patterson

Traffic from search engines is widely considered the best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led to the development of a whole industry that revolves around ways to “optimize” websites.

The end result is that many people now think that only “professionals” can help their website rank high within search engines. But, the truth is that anyone can structure their site so they rank high for many keywords.

Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:

1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure that the page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.

2) List your major keywords in the links back to your site: Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the title tag.

3) Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Since search engines primarily focus on the first 100 words of a website, a left side menu is a misuse of valuable space. Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left-hand side. But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website.

4)Insert the keyword into your title tag: In the source code of most pages are “header tags” (also known as Meta tags), which help search engines understand the content of the page. To fully optimize your website, you can tweak the source code of the page. The first step is to insert the keyword in the title tag. (This is what is shown in the results of a search engine when your site is listed)

5) Insert your keywords in the description tag: The description Meta tag is almost as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a snappy description while using your keyword.

6) Insert them into your keywords tag: Like the title and description tags, keyword tags are used to help search engines understand the content of your web page. Although this Meta tag has become less popular, it doesn’t hurt to put your keywords here.

7) Place your keyword in the header: When writing the actual text of your site, the first part should be the headline. Whenever a search engine scans your site, it rates all words in the headline as being more important then the rest of the web copy. To take advantage of this, you should have your keyword in the page headline. But, since the header tag (h1) is quite large, you should format it so that it is smaller.

8) Write your keyword enriched web copy: Now that you have set up the structure of your page, you can write your web copy. While creating the text, you want to include the majority of the keywords at the top and the bottom of the page. In addition, the keyword should be included a few times in the middle. Basically, the common saying is that the keyword density should resemble an hour glass shape.The total web copy of your page should be about 300-500 words. Also, the keyword should be included about 5-12% of the total words of the page. The percentage varies according to each search engine, so you might want to play around till you find the best results.

If you follow all these steps, you will definitely see an improvement in the search engine rankings for your keywords. The best part is that you do not have to spend any money on the expensive search engine optimizers!

Good luck!

Scott J. Patterson

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Friday, May 20, 2005

Your Own FREE Clickbank Products Portal !?

By Arnold jansen

Hey there, i wanted to make a short post about this site i just found. I red the website and it turns out to be an amazing (free, our favourite hehe) business opportunity. Before i go into this website first this:

These people claim to give you a 100% free website witch they host and will rotate
all 10,000 and more Clickbank products BUT here comes the fun part, they will put YOUR affiliate ID on all products, is that cool or what ? i would think so.

The website you get in itself looks very proffessional and they have a viral marketing idea and a autoresponder and back messages embeded, boy these guys seemed to have covered every angle, me ? I am going to try and promote my new CB Top site , after all it's free hehe.

You can get your very own free Clickbank portal to, just visit this link or cut and paste one of the adresses in a browser (for the ones who just use my xml feed). Think about the good stuff they offer you: get a Proffessional website, It's 100% free, you get free marketing for the website, so nothing to loose at all by trying it, visit here:

Thursday, May 19, 2005

The Power of Reverse Advertising.

By Steve Tanner

How many times have you heard that posting on FFA sites are a complete waste of time? Are FFA sites really a complete waste of time? ...Yes they are! Then why do millions of people still post on FFA ...

How many times have you heard that posting on FFA sites are a complete waste of time? Are FFA sites really a complete waste of time? ...Yes they are! Then why do millions of people still post on FFA pages every single day of the year. It sure beats me!

The ONLY people gaining from FFA sites are the people that 'HOST' them. "WHY?"... I hear you ask. Well listen very carefully.

Everytime somebody wants to post on a FFA site, they have to receive an email confirmation and agree to receive ONE email from the person who hosts the FFA page. So, let's say I wanted to post on YOUR FFA page. I submit my link on your page and receive an email confirmation.

Now, apart from the confirmation link, can you guess what else may be in that confirmation email? That's right my friend... YOUR AD promoting YOUR product! This is what's known as 'Reverse Advertising' and is an ingenious form of advertising for the FFA host because it is a REQUIREMENT that they open your confirmation email sent to them by YOU, 'the FFA host', before their AD can be placed.

This doesn't count towards your daily ad, so you can still send one MORE email to this lead. Therefore, the person who originally posted on your FFA page is now receiving YOUR ads. Now imagine this... you OWN a couple of FFA sites that get thousands of posts every single day with your ads going out to thousands of people in the confirmation email as well as sending ONE daily email to your leads the day after.

You are receiving 'guaranteed' massive advertising by including your advertisement in the confirmation email. This is exactly what I do and the other savvy marketers do to generate up to 50,000 targeted visitors every day and rake in thousands of sales every month.

This form of advertising is 'Permission Based Advertising' and allows YOU to email thousands of targeted prospects at NO charge and without ever being accused of spamming! This my friend is "The Power of Reverse Advertising".

Steve Tanner

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How To Get Free Links From Yahoo! Full Coverage.

By: Michael Wong

In this article I show you a little known technique on how to submit your web site to the Yahoo! Full Coverage sections.

If you've got great content, use this little known tip to get a link from a popular section of Yahoo!.

Yahoo has "Full Coverage" pages on hundreds of news topics. Under those topics, they list useful sites. They're not the same as those listed in the Yahoo! Directory.

Yahoo! will consider suggestions for original content news and op-ed opinion/editorial) articles, and for related web sites of a non-commercial nature. Do not submit syndicated or wire service content.

You may submit content to the following areas:

Full Coverage on
Full Coverage on Yahoo! Asia
Yahoo! Movies Full Coverage
Full Coverage on Yahoo! Canada
Yahooligans Full Coverage
To submit your site for review, click on the "Submit links or send feedback to Full Coverage" link at the bottom of a page in the Full Coverage section, and you will end up on the "How do I submit a link to Full Coverage?" page.

If your content is deemed worthy by a Yahoo! editor, they might just link to it. In addition, Full Coverage editors may also post links to specific articles on your web site.

Inclusion into Yahoo!'s Full Coverage section will almost definitely increase your traffic, boost your credibility, and search engine link popularity of your site.

But be warned. You MUST be submitting great content. Inclusion into the Yahoo! Full Coverage section is pretty much reserved for the very best content.

It is for this reason that few submissions are ever successful. But it's always worth a try, right? Good luck!

Michael Wong

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Wednesday, May 18, 2005

Secrets of Getting Free Advertising.

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field, and "tag-along" everything you write with a quick note listing your address for a catalog, dealership opportunity, or more information.

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8 Steps for Getting Free Traffic to Your Website.

By Matt Brooks

Want to Make Free Money on the Internet?
One of the biggest problems with starting an Online Business is getting traffic to your website.One of the easiest ways is to pay for it via search engines or pay-per click and pay-per-exposure ads. But this creates a problem because the costs can get rather expensive.Discover an easy, free, and effective way to advertise using articles.

This technique has been Proven time and time again. Write highly effective, good quality articles promoting your business Or product and submit them for free to websites that feature articles. Follow the easy steps below to Be on your way to receiving Free Traffic!

1. Pick a subject that readers will be interested in. No one likes to read a boring article, so be Creative, and Keep It Simple.

2. Use plenty of white space. Only a few lines per paragraph. This helps to keep the reader’s Attention.

3. Use bullets and numbers to make points stand out.

4. Don’t try to sell your product in the article. This will turn readers away, as they think they are Being pitched. Instead, create links in your article to your website. If the reader likes your article, They will be more inclined to go to your website.

5. Stay on the subject you are writing about. Write about only one topic and don’t try to write about 2 or 3 other things. This will keep your reader interested.

6. Make your heading stand out. Most readers will bypass an article if the heading is too boring.

7. Once you write your article, you need to submit it to as many “article directories” as you Possibly can. Go on ( and type in “articles directories”. Over 1 million hits come up. Pick several of them and submit your article.

8. Repeat this process once every week, spending one day writing the article and the next submitting it. You should be well on your way to receiving loads of Free traffic to your website!

Matt Brooks

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AdWords + ClickBank Breaks PROFIT Records !!

By Fazly Mohamed

The latest trend in online marketig today is running Google AdWords campaigns to market ClickBank products. This article explains everything in layman style, so if you are familiar with some concept, please skip that section. Make sure you save this valuable article to refer later.

What are AdWords? Can you picture the small rectangular boxes that appear next to Google search results? If you cannot, goto Google now and make a search to find out related advertisements to that particular search in small boxes next to the search results. These are called AdWords. Goto ( to get an idea about this, before you read the rest of this article.

What is ClickBank? It's one of the major eBook and Software companies in the market today and known to pay very high commission rates to its affiliates. With their huge catalog, it's not difficult to search a product to suit any target market, and the average profit you can make per item sold is around $10 mark. They pay you bi-weekly with a minimum payout of $10, to any country in the world. Which simply means, if you can search and recommend a product to some of your friends by email with a special link ClickBank gives you, and if only one person buys, you can get a paycheck addressed to your home. If you don't have an account with them, get one for free and browse the site to get an idea. Goto (

Why ClickBank and AdWords? ClickBank products are easily sellable and AdWords gives you the chance to meet a target market. Whats the difference between targeted and untargeted markets? If there are 100 click throughs to a motor parts website and if the visitors are sent in from a Humor site, the sales ratio would be much lesser compared to a visiotor stream from a Vehicle site. More related the product to the visitor is, a better sales ratio you can expect. Highly targeted market means there is a very close relationship between the user's interests and the product.

Google AdWords can give you a very cost effective way to reach highly targeted markets. Your ads have a great exposure, as they will also be shown on Google partner search engines and in many websites, while making sure that the ad will only be shown to targeted visitors. You will only pay for the clicks, not the impressions - you don't pay for showing your ad. As an example, if you pay $0.20 per visitor and if it takes 20 visitors per sale (since it's highly targeted traffic), and if you average profit is $10 per item, you spend 20 * $0.20 = $4 dollars per sale to make a $10 profit. A very good return on investment.

The results can be so much better or can be the worst, depending on how you manage the campaigns. If you have a great knowledge on how google AdWords works, optimizing techniques, how to manage your budget and how to keep the costs low while maintaining a good click through ratio (thus in turn the sales ratio).

This is a whole new business and comes with an initial investment with an operating cost while gaining a very good profit in return. The investment is really low, considering an investment for an offline business, and even the break even time is much smaller, while the profit is very good.

Your full investment is shown below.

1. Account at ClickBankFree
2. Account at AdWordsFree
3. AdWords Activation$5
4. AdWords Initial Budget$50 (Payable later)
5. A Good Book on AdWords$50 (Variable)

** NOTE: You must refer a good AdWords report / guide before spending a penny on it, since it can be extremely successful if operated properly or can be disastrous otherwise. The price can vary, but an average estimation is shown.

** AdWords Initial Budget is not payable right now and it is not a set amount. You may use AdWords after activating for $5 and may set your campaigns to any budget you wish, even for $10. We reserved $50 so you can get a decent return on investment initially, which will motivate you to carry the business on. It's payable only at the end of the month. If you did the things right, you may pay these operating costs off after you get the profits every month.

So your initial investment is, $50 for the book
and after you buy, $5 for AdWords activation

for a TOTAL of just $55 to start a BIG BUSINESS.

This isn't a get rich quick scheme or an illegal money making program, but a big business, which can be very profitable if managed successfully and can be a real waste of money if it goes wrong, as the case with any other business. But the advantage is, that the initial investment for this is really low, can expect a very good return on investment, can become an established business quickly and no great risk.

I highly recommend you to read a very good book on AdWords even before you activate the AdWords account, so you can make every penny count. There are many great books on this subject, but the best one I found is located at GoogleProfits, which is good for its price and is very informative.

In summary, the steps needed to establish this business is as follows:

1. Open an account at ClickBank (Click here - Clickbank)
2. Open an account at AdWords (Click here - Adwords)
3. Buy a good book on AdWords (Click here - GoogleProfits)
* Then you need to start advertising campaigns with Google. Your AdWords reference book should contain everything you need to know, optimization tips, etc. and you should be able to start and manage campaigns like a pro.

4. Activate the account
5. Get the paychecks
6. Pay for advertising in AdWords (operating cost)

This is all you need to do to get your business started and rolling along.

My final piece of advice is, plan all your expenses and expected minimum return on investment out. This will keep you to your budget and is the most essential to succeed as an online marketer. Spend less, less and less, BUT earn more, more and more..

Make sure you save this valuable article to refer later.

Thank You

Fazly Mohamed

Fazly Mohamed is a successful Internet Marketer and is currently an undergraduate of BSc in Computing & IT at the Staffordshire University, UK.

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Read here how Jeff Alderson rid himself of his website traffic problems permanently...

Article From: Jeff Alderson

Dear Friend,

Like so many others, I came online with high expectations. I wanted to earn a comfortable living. But no matter how hard I worked or what type of marketing and promotion I implemented, I always found myself facing the same old brick wall...

My websites STILL weren't receiving enough traffic!
More specifically, they weren't receiving enough TARGETED traffic. And knowing that I couldn't achieve financial success without that one key ingredient, I became obsessed about locating the "perfect" traffic-generating method.

For almost a year, I tried every gimmick, every system, every program. If some new and innovative method was released, I jumped on it. Unfortunately, there were too many instances where the results were far less than what was anticipated.Plus, there were advanced traffic methods that produced good results but were too technical, too complicated, or too time-consuming for the average person to implement properly.

I was becoming more and more frustrated, mainly because I was merely looking for a traffic-generating system that...

#is simple enough for even an inexperienced beginner to use
#is effective enough to impress even the most advanced marketer
#works 100% no matter WHAT product or website is being promoted
#doesn't wipe out your credit card, life savings, and retirement fund
#drives tons of targeted traffic EVEN if you put in very little effort
#keeps on working for as long as the Internet exists
#utilizes search engine optimization techniques that ALWAYS work

Now I ask you... is that REALLY too much to expect from a system that generates traffic? I certainly didn't think so!So rather than give up (as someone who wasn't obsessed might easily have done), I took hold of the only other option I had available. I decided to create my OWN traffic-generating formula.

Of course, the basic concept was already out there. All I really had to do was gather up bits and pieces of all the most effective methods and then combine those ingredients into one, easy-to-use system.And to tell you the truth, what I wound up with worked even better than I had hoped for. In fact, on one of my websites alone, the amount of traffic increased from a measily 900 unique visitors a month to well over 27,000!

But even THAT wasn't good enough. I wanted a software product that would allow me to perform the same traffic-generating formula automatically and in record time. WITHOUT being overly technical or complicated.

The end result? Not only did that software become a reality, I decided it was WAY too valuable and effective to keep it all to myself. :-)You can visit my website here if you want more information about my Revolutionary Targeted Traffic System:

Traffic Equalizer

Tuesday, May 17, 2005

The Best Traffic Secret I Ever Learned - I didn't know...

Hello again fellow webmasters,

If you could get high quality traffic that would grow larger over time to your site on a daily basis free of charge starting tomorrow would you do it?I'm going to show you exactly how to do that right here free of charge.

Let me be completely honest with you, after reading this, I guarantee you will never again have to pay any money to get high quality traffic to your website. And no, what I am about to tell you has nothing to do with emailing safe lists, wasting your time with traffic exchange programs, or any other cheap tricks.

What I am about to explain to you in the most simple straightforward manner that I possibly can is by far the most powerful way to get the most long term high quality traffic on earth. I want you to be able to fully understand the elegance of the system that I am about to describe to you so I let me first give you a little background.

When I first started to market affiliate programs online I went the pay per click route. I didn't really know what I was doing, but magically it seemed to work. I can't say that I made much money through pay per click advertising, but I did get some traffic that actually bought through my affiliate links. The main problem with this method was it ended up costing me just as much as I made.

Next I tried to generate traffic the free route by taking part in traffic exchanges and mailing to safe lists. I'm not going to even go into detail about these methods because it didn't take me long to figure out that these methods just don't work.

Next, I started advertising in ezines. This traffic method does work and can work well, but it can also cost quite a bit of money and does put you at quite a bit of risk. There were times when I was mailing to ezines that cost quite a bit of money and I didn't even make one sale and then there were other times when I was advertising in ezines that I spent very little and I made some pretty good returns. It's hit or miss most of the time and the traffic you generate is only transient.

Next, I decided I would try to start my own ezine. It sounded like a great idea, but it really is quite a bit of work can cost quite a bit of money in the early phase if you're growing your list using co registration leads. Having your own list is a powerful sales tool and I do think that it is something that everyone who is serious about their Internet marketing efforts should have, but I truly don't think it is the best way to generate long term hands free traffic.


Because you have to email your list every time you want them to visit a site. It's not hands free.

Now, let me get to the point...

What's the best traffic secret I ever learned?

Hint: I'm doing it write now.

That's right - Writing Articles!

The Best Traffic Secret I Ever Learned - Writing good quality...
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Writing good quality articles about subjects that people want to read about is by far the best high quality traffic generation tool available anywhere. The great thing is this is something that will NEVER change.


*People want high quality free information. After all, that's primarily why they search the Internet anyways.

*Websites need good quality content to for there sites and ezines.

By filling in that gap you're fulfilling a need that is mutually beneficial to all parties involved. The reader gets great information to read. The website or ezine owner gets quality content. You get to stamp yourself as an authority in the field and you get to add a link in the resource box at the end of your article (free high quality traffic).

Gaining website traffic through writing article works through the principle of reciprocity. You first give something of value and then you get something of value in return. You give your quality content to other webmasters and then they give you traffic.

What makes this tool so powerful is its viral nature. Not only do you get free traffic through your resource box at the end of your article, but you also get to establish high quality links back to your website that the search engines love. Let me say that a different way, when you post your articles to the larger directories you will get a free high PR link back to your site. Further, you have an almost infinite number of chances for other webmasters looking for quality content to post your articles to there website.

The Best Traffic Secret I Ever Learned - I didn't know...

I didn't know how powerful this method truly was until about 3 weeks after I began posting my articles to the larger directories. I started to see my website traffic grow and I couldn't really place why. At that point, I had place my article only in three of the top directories, but when I did a Google search for some of the titles of my articles I found my articles on dozens of website. "Wow" I thought. I got dozens of free in pointing links within a period of only a few weeks and I really didn't have to do anything to get them. It was only when I saw this with my own eyes that I finally realized how powerful article writing could be as a traffic generation tool. After that I was sold.

Give it a try. It's the best hands free traffic secret that I have ever learned. Write a few articles and then post them to a few directories. you'll be surprised with your results. Best of all it's all free!
One last tip!

After writing your articles you need a few great places to them to, so here are my favorite places to post; IdeaMarketers, GoArticles, and EzineArticles.

That should get you off to a pretty good start. Happy Writing!

Arnold Jansen